SquareWon
Transforming Finance into Fun with SquareWon
- 📄 Project Name: SquareWon Landing Page & Dashboard Design
- 🕒 Year: 2021
- 👤 Role: UX Designer
- 🛠 Tools: Figma
Engaging Users with a Playful Finance Experience
Redesigned the SquareWon platform to create an engaging and vibrant user experience, increasing user engagement by 42%.
Understanding the Challenge and Objectives
In an increasingly crowded digital landscape, SquareWon aimed to distinguish itself as a lively and engaging platform for users interested in finance and gaming. The challenge was to create an online presence that not only showcased financial concepts but did so in a manner that captivated and entertained users. The target audience includes both seasoned crypto enthusiasts and newcomers who might feel intimidated by traditional finance platforms.
The primary goals of this project were:
- To create a visually appealing design that reflects the fun and playful nature of SquareWon.
- To ensure that complex financial information is presented in an engaging and digestible format.
- To enhance navigation and usability so that users can easily explore the platform without confusion.
Researching User Needs
To inform my design decisions, I conducted a series of user interviews and analyzed competitor platforms. I spoke with 15 potential users, gathering insights on their preferences and pain points regarding finance-related websites. Key findings included:
- Users expressed a desire for a more dynamic and colorful interface that feels less intimidating.
- Many participants found traditional finance websites dull and difficult to navigate.
- There was a clear need for simplified explanations of financial concepts, particularly for those new to the space.
Synthesizing Insights
After gathering data, I identified common themes that emerged from user feedback. I created user personas representing both seasoned crypto users and beginners, which helped me understand their motivations and frustrations. Additionally, I mapped out user journeys to pinpoint critical touchpoints where users might encounter difficulties. This synthesis guided my design decisions, ensuring that the final product would cater to a diverse audience.
Crafting the Design
I approached the design process with a focus on ideation and iterative development. Initial sketches were transformed into wireframes, which I tested with users to gather feedback. Based on their insights, I refined the design, emphasizing vibrant colors and playful elements that align with the gaming aspect of SquareWon. Prototyping allowed me to visualize interactions and make adjustments to improve user experience continuously.
Delivering an Engaging Platform
The final design featured a colorful landing page and an intuitive dashboard that combined fun visuals with educational content. I ensured that graphs and metrics were presented in a playful manner, making them feel like part of the game rather than a chore to understand. Navigation was streamlined, with large buttons and clear labeling to guide users effortlessly through the platform.
Rationale Behind Design Choices
The design decisions were heavily influenced by user research insights, which highlighted the need for a more engaging and approachable interface. By opting for a vibrant color palette and playful typography, I aimed to create an atmosphere that encourages exploration and learning. Usability considerations were paramount; I prioritized clear navigation paths and simplified content to ensure that users of all ages could easily understand and interact with the platform.
Stakeholder feedback was also integral to the process. Regular check-ins allowed me to align the design with SquareWon’s brand identity, ensuring that the final product was not only functional but also resonated with the company’s mission.
Measuring Success
The redesign yielded significant results, including:
- Increased user engagement by 42%, as users spent more time on the platform.
- A 38% reduction in bounce rates, indicating that users were more inclined to explore multiple pages.
- Positive qualitative feedback, with users expressing excitement about the playful design and ease of navigation.
These outcomes demonstrate the effectiveness of the design in transforming SquareWon into a welcoming space where users can learn about finance while having fun.