Domineum
Simplifying Blockchain for Everyone
- 📄 Project Name: Domineum Landing Page Redesign
- 🕒 Year: 2022
- 👤 Role: UX Designer
- 🛠 Tools: Figma
Transforming Complexity into Clarity
Redesigned the landing page to improve user understanding of blockchain, resulting in a 42% increase in user engagement.
Understanding User Needs and Project Goals
Domineum operates in the blockchain space, focusing on enhancing various sectors such as government, maritime, and real estate. The challenge was that many potential users struggled to grasp the concept of blockchain and its applications. This confusion often led users to abandon the site without fully understanding Domineum's offerings.
From a business perspective, the goal was to create a user-friendly landing page that clearly communicates Domineum's value proposition and service offerings. The primary objectives included:
- Simplifying complex blockchain concepts for users.
- Enhancing navigation to allow users to find relevant information quickly.
- Creating an engaging and visually appealing layout to capture users' interest.
Researching User Perspectives
🔍 Research
I conducted user interviews and surveys with a sample size of 50 participants, focusing on their understanding of blockchain and their experiences navigating similar websites. Key findings revealed several pain points:
- Users found blockchain concepts difficult to understand.
- Many felt overwhelmed by technical jargon.
- Users struggled to locate specific information quickly on existing websites.
✍️ Synthesis
Through the research, I identified recurring themes that highlighted users' confusion and frustration with blockchain terminology. I created personas representing different user types, such as tech-savvy individuals and those new to blockchain, and mapped their journeys to pinpoint opportunities for improvement. This synthesis helped define clear pathways for enhancing user engagement.
🎨 Design
My design approach involved ideation sessions to brainstorm solutions that would simplify the information presented. I created wireframes and prototypes in Figma, iterating based on feedback from initial user testing. This process allowed me to refine the design and ensure it met user needs effectively, focusing on clarity and ease of navigation.
🚀 Outcome
The final landing page featured a clean layout with intuitive navigation, clear explanations of blockchain concepts, and engaging visuals that simplified complex ideas. The design prioritized user experience, allowing visitors to quickly find relevant information about Domineum's services and understand the benefits of blockchain technology.
Rationale Behind Design Decisions
The decision to simplify language and visuals stemmed from user feedback indicating a need for clarity. By reducing technical jargon and incorporating relatable imagery, I aimed to create a welcoming environment for users unfamiliar with blockchain. Additionally, I focused on minimizing the number of clicks required to access information, making the site more user-friendly.
I also considered stakeholder input, emphasizing the importance of communicating Domineum's mission effectively. This feedback guided the design to ensure it aligned with the company's vision while addressing user pain points.
Measuring Success
The redesigned landing page led to significant improvements, including:
- A 42% increase in user engagement on the site.
- A 37% reduction in bounce rates, indicating users were exploring more content.
- Positive qualitative feedback from users who found the site more accessible and informative.
These outcomes demonstrate the effectiveness of the redesign in meeting both user needs and business objectives, ultimately enhancing Domineum's online presence.