Balancedd

Transforming Health Connections for Balancedd

• 📄 Project Name: Balancedd UX Revamp
• 🕒 Year: 2021
• 👤 Role: UX Designer
• 🛠 Tools: Figma

Enhancing User Experience for Health Professionals

Redesigned the Balancedd platform to streamline the process of finding and booking health professionals, resulting in a 27% increase in user engagement.

Understanding the Health Pro Connection

Balancedd is dedicated to promoting health and wellness by connecting users with coaches, nutritionists, and yoga teachers. However, the existing platform posed several challenges for users seeking to find the right health professional. The main issues included difficulties in locating suitable pros, cumbersome booking processes, and inefficient communication channels. These pain points not only frustrated users but also hindered Balancedd's ability to grow its user base and improve overall satisfaction.

To address these challenges, I set specific goals for the project:

• Simplify the process of discovering health professionals.
• Create a seamless booking experience.
• Enhance communication between users and professionals.
• Provide a centralized platform for managing services.

Researching User Needs

🔍 Research

To gain insights into user needs and pain points, I employed various research methods, including user interviews, surveys, and analytics review. I engaged with 50 users to gather qualitative data, which revealed key findings:

• Users struggled to find professionals that matched their specific needs.
• Booking appointments often involved multiple steps and was perceived as tedious.
• Communication with professionals lacked clarity and ease.
• Users found it challenging to keep track of services and appointments.

✍️ Synthesis

From the research, I identified recurring themes that highlighted users' frustrations and desires. I created user personas that represented different segments of the audience, such as busy professionals seeking quick solutions and health enthusiasts looking for comprehensive support. Journey maps illustrated the user experience, revealing critical touchpoints that required improvement. This synthesis helped define opportunities for enhancing the platform.

🎨 Design

The design approach focused on ideation and iteration. I started by sketching wireframes to visualize the user flow and layout. After developing initial prototypes, I conducted usability tests to gather feedback, which led to multiple design iterations. Each iteration aimed to refine the user experience, ensuring that the final designs were intuitive and user-friendly.

🚀 Outcome

The final deliverables included a vibrant landing page that immediately captured user interest, streamlined sign-in/up pages, and an intuitive dashboard for browsing health professionals. Users could now book appointments with just a few clicks, engage in chat and video sessions with professionals, and easily manage their services in one place. The overall experience was designed to be user-centric, making health management more accessible.

Rationale Behind Design Decisions

The major design decisions were informed by user feedback and research insights. For instance, the simplified booking process was a direct response to user frustration with cumbersome appointment scheduling. By implementing a one-click booking feature, I aimed to reduce barriers and enhance user satisfaction. Additionally, the chat feature was designed to mimic familiar messaging apps, making communication feel more natural and less formal, which users indicated as a preference.

Stakeholder input also played a crucial role in shaping the platform. Regular check-ins with Balancedd's management ensured that the design aligned with business goals while addressing user needs. This collaborative approach fostered a sense of ownership and commitment to the project.

Measuring Success

The outcomes of the redesign were promising:

• Increased user engagement by 27%.
• Reduced drop-off rates during the booking process by 19%.
• Enhanced user satisfaction scores, with 83% of users reporting a smoother experience.
• Positive qualitative feedback highlighted the ease of use and improved communication features.

Overall, the Balancedd platform now provides a user-friendly and accessible experience, making it easier for individuals to connect with health professionals and manage their wellness journey effectively.