Convive
Revamping the Digital Presence of Convive Financiera
- 📄 Project Name: Convive Financiera Website Redesign
- 🕒 Year: 2021
- 👤 Role: UX Designer
- 🛠 Tools: Figma
Transforming a Stale Website into an Engaging Experience
Redesigned the Convive Financiera website to enhance user engagement, resulting in a 42% increase in time spent on the site.
Identifying the Problems and Setting Goals
Convive Financiera, a finance company established in 2010, specializes in providing loans and leasing services in Mexico. While they have a strong reputation for fair and safe financial practices, their website was failing to reflect this professionalism. Users found the site difficult to navigate and uninviting, which hindered their ability to access important financial information.
The primary goals of the project were to transform the website from a cluttered and confusing experience into a user-friendly platform. I aimed to create an engaging interface that would facilitate easy navigation and encourage users to explore the services offered. The project needed to address both user needs and business objectives, ensuring that visitors could quickly find relevant information and feel confident in their financial decisions.
- Improve overall aesthetics and usability
- Simplify navigation to enhance user experience
- Create an inviting atmosphere to encourage exploration
Research Insights and User Needs
🔍 Research
To understand the user experience, I conducted a series of research methods, including user interviews and analytics review. I engaged with a sample size of 30 users who had previously interacted with the website. Key findings revealed significant pain points, such as confusion over navigation and a lack of visual appeal.
- Users expressed frustration with the website's layout and design.
- Many struggled to locate essential information quickly.
- Feedback indicated a desire for a more vibrant and engaging online presence.
✍️ Synthesis
I synthesized the research findings by identifying recurring themes and pain points. This led to the creation of user personas that represented the target audience, including young professionals seeking loans and families looking for leasing options. I also developed a journey map to illustrate the user experience and pinpoint opportunities for improvement.
🎨 Design
The design approach involved ideation sessions where I brainstormed various layout options and visual styles. I created wireframes to outline the new structure and flow of the website. Prototyping allowed me to gather feedback from users, which I used to iterate on the design. Each round of feedback informed adjustments, ensuring the final design was user-centered and aligned with stakeholder expectations.
🚀 Outcome
The final redesign of the Convive Financiera website featured a clean, modern aesthetic with intuitive navigation. I organized information into clear categories, making it easy for users to find what they needed. Additionally, I incorporated engaging visuals and interactive elements to enhance the overall user experience. The site now feels welcoming and informative, encouraging users to explore various financial services.
Rationale Behind Design Decisions
The design decisions were heavily influenced by the insights gathered during the research phase. Users indicated that they wanted a more visually appealing interface that was easy to navigate. Therefore, I prioritized a clean layout with vibrant colors and engaging visuals to create a friendly atmosphere. I also focused on simplifying the navigation structure, ensuring that users could find relevant information quickly without feeling overwhelmed.
Stakeholder input was crucial as well. They emphasized the importance of maintaining the company's professional image while also appealing to a broader audience. This balance guided my design choices, ensuring that the final product reflected Convive Financiera’s values while also enhancing user engagement.
Results and Impact
The redesign led to several positive outcomes that aligned with the project goals. Key metrics included:
- 42% increase in average time spent on the website
- 37% reduction in bounce rate
- User satisfaction scores improved, with qualitative feedback highlighting the site's inviting feel and user-friendly navigation
Overall, the project successfully transformed the Convive Financiera website into a digital space that users enjoy visiting, ultimately supporting the company's mission to provide accessible financial services.