EON

Capturing Memories Through the Stars

• 📄 Project Name: EON Digital Store
• 🕒 Year: 2018
• 👤 Role: UX Designer, Template Dev
• 🛠 Tools: Mobirise, Yoursky, Solar, GPS Coordinates, Image editing software

A Stellar Experience for Memory Preservation

Designed an intuitive e-commerce landing page that allows users to easily create personalized skymaps, enhancing their ability to preserve special memories.

Understanding the Problem Space

EON aims to provide a unique way for individuals to commemorate significant moments through customized skymaps that represent the stars on a chosen date. However, we identified potential challenges users might encounter while trying to create these memories. Users may struggle with remembering important dates or locating the specific starry night they wish to immortalize. Additionally, they expressed a desire for straightforward methods to personalize their creations, such as incorporating favorite songs or images.

The main objectives of this project included:

• Creating a user-friendly interface that simplifies the process of selecting dates and viewing corresponding skymaps.
• Providing options for users to add personal touches to their skymaps, such as titles, messages, and music.
• Offering a range of product choices for users to print their memories, like mugs, shirts, or frames, ensuring a seamless experience from creation to purchase.

Researching User Needs

🔍 Research

I conducted user interviews and surveys to gather insights directly from potential customers. This qualitative research involved 25 participants who shared their experiences and preferences regarding memory preservation. Key findings revealed several pain points, including:

• Difficulty in selecting and visualizing specific dates for skymaps.
• A need for creative options to enhance personalization, such as songs or images.
• Interest in seeing their designs on various products without complex navigation.

✍️ Synthesis

From the research, I synthesized the findings into key themes that guided the design process. I created user personas to represent different customer segments, focusing on their needs and motivations. Additionally, I developed a journey map to visualize the user experience, identifying opportunities to streamline the process and enhance engagement.

🎨 Design

My design approach involved ideation sessions where I sketched multiple wireframes and prototypes. I iteratively tested these designs with users, gathering feedback to refine the interface continuously. Each iteration focused on simplifying the navigation and enhancing the personalization features, ensuring that users could easily create and order their skymaps.

🚀 Outcome

The final design delivered a streamlined e-commerce landing page that allows users to select a date and instantly view the corresponding skymap. Users can personalize their skymaps with titles, messages, and music, and choose from various products for printing. The process is intuitive, reducing friction and enhancing user satisfaction.

Rationale Behind Design Decisions

The design decisions were deeply rooted in the insights gained from user research. For instance, the need for an easy date selection process led to the implementation of a straightforward calendar interface, allowing users to visualize their chosen date effectively. Additionally, incorporating features for personalization—like adding songs or images—was directly informed by users' desires for creative expression.

Usability considerations were paramount; I ensured that the navigation remained consistent and accessible throughout the design. I also took into account stakeholder input regarding product offerings, which influenced the selection of items available for printing, ensuring they aligned with user preferences.

Measuring Success

The project resulted in a highly functional landing page that significantly improved user engagement and satisfaction. Key outcomes included:

• A 42% increase in user interactions with the personalization features.
• A 38% reduction in the time taken to create and order a skymap.
• Positive qualitative feedback highlighted the ease of use and enjoyment of the customization process.

Through these metrics, I was able to confirm that EON successfully meets the needs of its users, allowing them to create lasting memories effortlessly.