Ketogenic
Simplifying Keto Lifestyle Management
- 📄 Project Name: Ketogenic Dashboard Redesign
- 🕒 Year: 2021
- 👤 Role: UX Designer
- 🛠 Tools: Figma
Transforming Keto Tracking for Users
Redesigned a dashboard that simplified macro tracking and improved user engagement, resulting in a 42% increase in daily log-ins.
Understanding User Challenges and Project Goals
The Ketogenic dashboard serves a vital role for Keto dieters who often face unique challenges in managing their dietary needs. Users struggle with tracking their macronutrients (macros), understanding which foods fit within their Keto lifestyle, and maintaining motivation throughout their journey. The complexity of math involved in macro counting can be overwhelming, while the confusion around Keto-friendly foods can lead to frustration and inconsistency in their diet.
From a business perspective, the goal was to create a user-friendly dashboard that not only simplifies the tracking process but also enhances user engagement and retention. The primary objectives were to streamline the user experience, provide clear indicators of Keto-friendly foods, and offer real-time tracking of ketosis to help users stay on course.
Main goals of the project:
- Simplify macro counting.
- Clarify what foods are Keto-friendly.
- Enhance tracking of ketosis progress.
- Increase motivation through easy logging.
Research and Insights
🔍 Research
To understand the user experience better, I conducted user interviews and surveys with a sample size of 30 Keto dieters. I also reviewed analytics from the existing dashboard to identify usage patterns and pain points. Key findings highlighted significant user frustration with the complexity of macro tracking and a lack of motivation to log daily activities consistently.
Key research methods:
- User interviews (30 participants)
- Surveys to gather user feedback
- Analytics review of existing dashboard usage
✍️ Synthesis
I synthesized the research findings by identifying common themes among user feedback, which led to the creation of user personas representing typical Keto dieters. I developed journey maps to visualize the user experience and pinpointed critical opportunities for improvement, particularly in areas related to macro tracking and motivation.
🎨 Design
The design process began with ideation sessions where I brainstormed potential solutions to address user pain points. I created wireframes to outline the new dashboard layout and developed interactive prototypes to test my concepts. Throughout this process, I gathered feedback from users and stakeholders, which informed several iterations of the design, ensuring that the final product aligned with user needs and expectations.
🚀 Outcome
The final dashboard featured an intuitive layout that simplified macro tracking, with clear indicators for Keto-friendly foods and real-time tracking of ketosis. Users could easily log their daily activities and receive motivational insights, allowing them to stay focused on their goals without the complexities of math. The dashboard became a reliable companion for Keto dieters, making their journey smoother and more enjoyable.
Rationale Behind Design Decisions
The major design decisions were guided by insights from user research, particularly the need for simplicity and clarity in macro tracking. I prioritized features that addressed the overwhelming math users faced, opting for a straightforward interface that minimizes cognitive load. Stakeholder input emphasized the importance of real-time tracking, which led to the inclusion of features that allow users to visualize their progress instantly.
Additionally, usability considerations played a crucial role in the design. I ensured that the dashboard was accessible and easy to navigate, allowing users to find information quickly. This focus on user experience was essential in creating a tool that users would not only utilize but also enjoy using.
Measurable Results
The redesign of the Ketogenic dashboard yielded significant improvements in user engagement and satisfaction.
Key outcomes:
- 42% increase in daily log-ins.
- 38% reduction in user-reported confusion regarding Keto-friendly foods.
- 50% increase in daily activity logging.
- Positive qualitative feedback from users expressing increased motivation and ease of use.