Info Probióticos
Transforming InfoProbióticos: A User-Centric Blog Experience
- 📄 Project Name: InfoProbióticos Blog Redesign
- 🕒 Year: 2021
- 👤 Role: UX Designer
- 🛠 Tools: Figma
A Fresh Take on Probiotics
Redesigned the InfoProbióticos blog – improved user navigation and engagement, leading to a 27% increase in article views.
Understanding the Problem Space
The InfoProbióticos blog serves as a valuable resource for individuals seeking information about probiotics and their health benefits. However, I identified several issues that hindered user experience. Visitors struggled to locate specific information, such as details on L-Casei 431® or effective tips for managing belly fat. This confusion not only frustrated users but also limited their ability to engage with the content fully.
From a business perspective, the blog's effectiveness in delivering valuable health information was compromised. The primary goals of the redesign were to enhance navigation, improve visual appeal, and create a more intuitive layout. By addressing these issues, I aimed to foster a more engaging and informative experience for users.
Main Goals:
- Simplify navigation to facilitate content discovery.
- Incorporate engaging visuals to enhance user interest.
- Organize the layout for clarity and ease of use.
Researching User Needs
🔍 Research
To understand user needs, I conducted a combination of user interviews and analytics review. I gathered insights from 15 users who shared their experiences navigating the blog. Key findings revealed significant pain points, including difficulty in locating specific articles, dissatisfaction with the visual content, and confusion stemming from the website's layout.
Key Findings:
- 73% of users found it challenging to locate desired information.
- 60% expressed dissatisfaction with the quality of images.
- 80% described the layout as confusing and overwhelming.
✍️ Synthesis
I synthesized the research findings by identifying recurring themes and creating user personas that represented the target audience. This process helped me define opportunities for improvement, such as enhancing navigation and visual appeal. I utilized affinity mapping to organize insights and prioritize design elements that would address user pain points effectively.
🎨 Design
My design approach involved ideation, wireframing, and prototyping. I created multiple wireframes to explore different layout options and gathered feedback from potential users. Iterations focused on simplifying navigation and enhancing visual elements. I ensured that the design remained user-centric by continuously testing and refining based on user feedback.
🚀 Outcome
The final redesign of the InfoProbióticos blog featured a streamlined navigation system, vibrant and engaging images, and a clear, organized layout. Users could easily find articles and information, leading to a more enjoyable browsing experience. The design effectively addressed the initial problems, making the blog a more valuable resource for health-conscious individuals.
Rationale Behind Design Decisions
The major design decisions were guided by user research insights and usability considerations. For instance, the need for improved navigation stemmed from user feedback indicating frustration with finding specific content. I prioritized a clear and logical structure to facilitate easy access to articles. Additionally, the choice to incorporate more engaging visuals was influenced by user dissatisfaction with the previous images, which were deemed dull and uninspiring.
Stakeholder input also played a crucial role in shaping the design. I collaborated with the blog's owner to ensure that the redesign aligned with their vision while addressing user needs. This collaboration helped create a balanced approach that satisfied both business objectives and user expectations.
Measuring Success
The redesign of the InfoProbióticos blog yielded significant positive outcomes:
Metrics:
- 27% increase in article views.
- 45% reduction in bounce rate.
- 32% improvement in user satisfaction scores based on follow-up surveys.
Qualitative feedback highlighted users' appreciation for the new layout and engaging visuals, reinforcing the success of the redesign. Overall, the project transformed the InfoProbióticos blog into a user-friendly platform that effectively communicates the benefits of probiotics and health.