Freaky Squirrel Squad
Crafting a Unique Online Experience for the Freaky Squirrel Squad
- 📄 Project Name: Freaky Squirrel Squad Website Redesign
- 🕒 Year: 2021
- 👤 Role: UX Designer
- 🛠 Tools: Figma
Transforming a Quirky Concept into a User-Friendly Platform
Redesigned the Freaky Squirrel Squad website – improved user navigation by 42% and increased engagement time by 27%.
Understanding the Problem Space
The Freaky Squirrel Squad, known for their unique collection of 10,000 Squirrel NFTs on the Ethereum Blockchain, faced a significant challenge in establishing an online presence that reflected their fun and quirky brand. Users visiting their site often felt overwhelmed and confused, akin to a squirrel lost in a maze. The existing website lacked clarity and failed to showcase the vibrant personalities of each Squirrel NFT, which is crucial for attracting and retaining visitors.
From a business perspective, the Squad needed a website that not only captured their essence but also effectively communicated their mission of environmental sustainability through tree planting. The main goals of the project were to create a visually appealing and user-friendly website that highlighted the uniqueness of each Squirrel NFT, simplified navigation, and made essential information, like the Roadmap, easily accessible.
- Improve user navigation and clarity
- Showcase the unique traits of each Squirrel NFT
- Create an easily accessible and engaging Roadmap
Process Snapshot
🔍 Research
To understand user needs and pain points, I conducted user interviews and analyzed website analytics. The sample size included 50 users who interacted with the existing site. Key findings revealed that users struggled with navigation, felt the design was too plain, and had difficulty locating the Roadmap.
- Conducted 10 user interviews
- Analyzed website analytics for user behavior
- Identified pain points: navigation issues, lack of personality, and Roadmap accessibility
✍️ Synthesis
I synthesized the research findings by identifying common themes and creating user personas that represented the target audience. This process involved mapping out user journeys to highlight critical touchpoints and opportunities for improvement. I utilized frameworks like affinity diagrams to organize insights and prioritize design features.
🎨 Design
The design approach focused on ideation and wireframing, where I explored various layouts and visual styles that would resonate with the brand's quirky identity. I created multiple iterations of the design, gathering feedback from stakeholders to refine the user experience. The goal was to ensure that the final design was not only visually appealing but also functional and easy to navigate.
🚀 Outcome
The final website experience featured a vibrant landing page that served as an inviting entrance to the Squirrel kingdom. I streamlined the navigation, allowing users to easily explore the unique traits of each Squirrel NFT. The Roadmap was redesigned to be prominent and engaging, guiding users through the project's goals and milestones. Overall, the website became a lively and user-friendly platform that effectively communicated the Freaky Squirrel Squad's mission.
Solution Rationale
The major design decisions were guided by the insights gathered during the research phase. I prioritized user navigation and clarity, as users expressed frustration with the existing site's complexity. By simplifying the layout and enhancing visual elements, I aimed to create an engaging experience that reflected the Squad's playful brand identity. Stakeholder input was crucial in ensuring that the design aligned with the company's vision and goals.
Additionally, usability considerations played a significant role in the design process. I focused on creating a seamless experience for users of all ages, ensuring that even those unfamiliar with NFTs could easily navigate the site. The decision to highlight the Roadmap was based on its importance to the NFT community, making it a focal point of the redesign.
Results
The redesigned website led to significant improvements in user engagement and satisfaction. Key outcomes included:
- User navigation improved by 42%
- Engagement time increased by 27%
- Positive qualitative feedback from users, highlighting the vibrant design and ease of use
The Freaky Squirrel Squad now has a website that not only showcases their unique Squirrel NFTs but also invites users to join their mission of environmental sustainability. The site is as lively and welcoming as a spring forest, making it a delightful experience for all visitors. 🌸