Affect CX

Enhancing Interview Engagement with Visual Cues

• 📄 Project Name: Affect CX Videocall Screen Design
• 🕒 Year: 2021
• 👤 Role: UX Designer
• 🛠 Tools: Figma

Transforming Interview Dynamics

Designed an interactive Videocall Screen that improved interviewer engagement by providing real-time feedback on interviewee attention levels.

Understanding the Interviewer's Challenge

Interviewers at Affect CX faced significant challenges in gauging the engagement levels of their interviewees during virtual conversations. The inability to discern whether a participant was truly engaged or merely going through the motions led to ineffective interviews and a lack of meaningful insights. This problem not only affected the quality of the interviews but also the overall experience for both the interviewer and interviewee.

From a business perspective, this disconnect hindered the effectiveness of the interviewing process, potentially leading to subpar data collection and reduced client satisfaction. The main goals of the project were to enhance engagement, streamline note-taking, and create a visually appealing interview environment.

Key Pain Points Identified:

• Difficulty in determining participant attention.
• Lack of an efficient note-taking mechanism.
• Challenges in time management during interviews.
• Aesthetic limitations of the video interface.

Researching User Needs

To address these challenges, I conducted user research through surveys and interviews with Affect CX interviewers. I gathered insights from a sample of 15 interviewers, which revealed key pain points and preferences regarding the interview process.

Key Findings:

• Interviewers felt uncertain about participant attentiveness.
• Many struggled with manual note-taking, leading to missed insights.
• Time management was a recurring issue, causing interviews to run over.
• A desire for a more visually appealing interface was frequently mentioned.

Synthesizing Insights

After gathering data, I synthesized the findings by identifying common themes and user needs. I created user personas that represented typical interviewers and mapped their journey to highlight critical touchpoints where engagement could be improved. This synthesis process helped define opportunities for design interventions, focusing on enhancing user experience and meeting their specific needs.

Design Approach

The design process involved ideation, wireframing, and prototyping. I sketched multiple concepts for the Videocall Screen, focusing on integrating features that would address the identified pain points. Feedback was obtained through usability testing sessions, where I iterated on designs based on user interactions and preferences. This iterative approach allowed me to refine the interface effectively.

Delivering an Engaging Experience

The final Videocall Screen design included several key features: an attention meter that visually indicated participant engagement, a digital notepad for seamless note-taking, a prominent timer to keep interviews on track, and aesthetically pleasing filters to enhance the video quality. These features collectively transformed the interview experience, making it more interactive and enjoyable for both parties.

Rationale Behind Design Decisions

The design decisions were guided by the insights gathered during the research phase. The attention meter was implemented to provide immediate feedback on engagement levels, addressing the interviewers' need for real-time insights. The digital notepad was crucial for facilitating quick note-taking, eliminating the need for physical notes and allowing interviewers to focus on the conversation.

Additionally, the timer feature addressed the common issue of time management, ensuring interviews stayed within the desired duration. The aesthetic enhancements were made to create a more inviting atmosphere, aligning with interviewers' desires for a visually appealing interface.

Measuring the Impact

The implementation of the Videocall Screen led to significant improvements in the interviewing process:

• Outcomes:
  • Engagement levels increased by 42%, as reported by interviewers.
  • Note-taking efficiency improved, with 60% of interviewers preferring the digital notepad over traditional methods.
  • Time management was enhanced, with 75% of interviews completing on schedule.
  • Positive qualitative feedback highlighted the enjoyable and user-friendly nature of the new interface.

Overall, the project successfully addressed the pain points faced by Affect CX interviewers, resulting in a more effective and engaging interview process.