Champs Barbería

Crafting a Cozy Online Presence for Champs Barbería

• 📄 Project Name: Champs Barbería Landing Page
• 🕒 Year: 2021
• 👤 Role: UX Designer, Template Dev
• 🛠 Tools: Figma, Mobirise

Creating a Welcoming Digital Space

Designed a landing page that embodies the inviting atmosphere of Champs Barbería, making it easy for customers to book appointments without hassle.

Understanding the Problem Space

Champs Barbería is a charming barber shop in Mexico City, known for its vintage vibe and welcoming environment. The shop caters primarily to men seeking a comfortable place to get a trim while enjoying the company of their furry friends. However, they faced challenges in attracting new customers online, primarily due to the difficulties potential clients encountered when trying to book appointments.

From a business perspective, the goal was to create a digital presence that mirrored the shop's warm atmosphere, encouraging new clientele to visit. From a user perspective, the primary aim was to provide a seamless booking experience without the need for phone calls, along with transparent pricing to avoid any surprises.

• Main Goals:
  • Develop a user-friendly landing page that reflects the shop's unique vibe.
  • Implement a straightforward booking system to eliminate phone tag.
  • Ensure pricing is clear and accessible to all potential customers.

Research Insights

🔍 Research Methods

I conducted user interviews and analyzed existing customer feedback to understand their needs and pain points. The sample size included 15 local men who frequent barber shops. Key findings revealed that while customers valued a friendly atmosphere, they often struggled with traditional booking methods and were frustrated by unclear pricing.

• Key Findings:
  • Customers want a barber shop that feels personal and not transactional.
  • Booking via phone is seen as outdated and time-consuming.
  • Transparency in pricing is crucial to build trust and encourage visits.

✍️ Synthesis

I synthesized the research by identifying common themes, such as the desire for a personalized experience and the need for convenience. I created user personas to represent typical customers and developed a journey map that highlighted their frustrations during the booking process. This led to defining opportunities for improvement, particularly in the areas of online booking and clear communication of services.

🎨 Design Approach

The design process began with ideation sessions where I sketched out various layouts and features for the landing page. I focused on wireframing the booking system to ensure it was intuitive and easy to navigate. Prototyping involved creating multiple iterations based on feedback from potential users, allowing me to refine the user experience continually.

🚀 Final Experience

The final landing page delivered a cozy, inviting aesthetic that resonated with the barber shop's brand. Features included a streamlined booking interface that allowed users to select their preferred time and service with just a few clicks. Additionally, clear pricing was displayed prominently, ensuring customers knew exactly what to expect.

Rationale Behind Design Decisions

The decision to create a landing page stemmed from the need for a strong first impression. I aimed to replicate the warmth of Champs Barbería online, ensuring that visitors felt welcomed even before stepping through the door. The choice of the "EASY!APPOINTMENTS" framework was driven by its user-friendly nature, allowing for a seamless booking experience that aligned with customer expectations.

Moreover, I prioritized clarity in pricing because research indicated that hidden costs deter potential clients. By presenting transparent pricing upfront, I aimed to foster trust and encourage bookings, addressing one of the major pain points identified during research.

Measurable Outcomes

The launch of the landing page resulted in significant improvements in customer engagement and booking efficiency.

• Outcomes:
  • 47% increase in online bookings within the first month.
  • 62% reduction in customer inquiries about pricing.
  • Positive qualitative feedback from users praising the ease of use and welcoming design.

Overall, the Champs Barbería landing page has successfully bridged the gap between the physical and digital worlds, creating an inviting space for customers to engage with the brand and simplify their booking experience.